Why Headshots Are So Important
Your clients want to deal with real people, and you need to look like the kind of person they want to build a relationship with
Do you have a website? Does it contain an image of you? Does your image represent who you are and what type of service you offer?
If you answered “no” to any of the above questions, then we need to chat!
With the click of a mouse or the swipe on a phone, people can search online for any product or business and it is normally where potential clients will begin their search. So much business is done online these days, often without even meeting the person you are dealing with, that it’s essential that you have a headshot that reflects your personality, your brand and is true to you. When a person sees a good quality picture of you on your website, they start to feel a trust in you that can’t be conveyed with just words, and that gives you a great place to start.
These days you can be creative with your headshot depending on your needs. They can be taken in front of a plain background and include just your head. Or you might also want to consider an on-location style headshot which is more casual and might show off your personality a bit more. Another great option is to have your headshot done in your place of work. If you are a baker, why not have some photos done in your kitchen? If you are a hairstylist, consider some images of you in action.
Regardless of the style of headshots, remember that the most important thing is to have headshots, and here’s why:
- Shows what you look like
This may seem obvious but many people don’t even think about it. Depending on your business, there may come a time when you need to meet your clients. Having a professional image of yourself on your website allows the client to recognise you immediately when you meet (assuming of course that your headshot is updated).
This could also be useful for networking. You might be surprised when someone recognises you from your headshot picture and approaches you to either give you praise or possibly network.
- Great when collaborating
You will find that anytime you speak at an event, contribute towards some form of media or even collaborate with other businesses, you may be asked to provide a headshot and biography. There’s nothing worse than providing a photo taken from your recent trip with your spouse cropped out. This doesn’t establish you as a professional person who is serious about their business – just someone who scanned their computer looking for a random photo.
- Lets your personality shine
This is your opportunity to let your clients know what kind of person you are. Obviously this should be related to the type of services you provide. As a funeral director, a laughing headshot may not be appropriate. However as a make-up artist, a headshot where you’re winking at the camera shows that you are lots of fun.
- The modern handshake
In this modern age the first time a client meets you probably won’t be in person. First they may find your website, then they might browse your Facebook or LinkedIn profile. Your first impression will most likely happen before any face-to-face encounter. This is why it’s so important to introduce yourself right the first time – via your headshot.
If you are thinking about updating your headshots, feel free to contact me to discuss your needs and ideas. I would LOVE to work with you to help make your business shine.
Let me know in the comments below if you have your own business and if you have headshots. Do you find that it’s helpful to have a headshot? As a client do you find it helpful when a business has a headshot?